Ethics for our most consequential choices.

Ethics: The study and practice of making more effective choices.


McNamara serves on a discrete ethics team studying the most consequential issues defining our times and shaping our futures. This team develops high-relevance tooling for higher-quality sense-making, more effective risk mitigation and creating increasingly relevant and valuable contributions.

Efforts concentrate action toward growing more generative yet stable social, technological and economic capabilities.

We believe clarifying how we think about ethics and deepening the pragmatic utility of training in and practicing new non-relative ethical frameworks can direct and potentiate high-value ecosystems to make substantive changes for shaping better futures.

Navigating the risks of Artificial Intelligence


Rob's current efforts are focused on educating families, organizations and governments alongside AI scientists and engineers of the risks AI systems pose. Currently McNamara is focusing attention on two key areas:

Social & Psychological Risks

Some AI systems can pose significant disruptions to social bonding, attachment processes and identity formation. Self-esteem and personhood regulation are frequently exposed and rapid capability erosions have already been demonstrated in early research findings. Many AI systems open up vulnerabilities to sense-making and choice-making processes.

Governments, organizations, families and individuals are wise to gain deeper understanding of the attack surfaces AI systems expose people to. Civilians, soldiers and government officials alike are encouraged to better orient themselves to the novel forms of irregular warfare in play today.

Control Degridation @ Environmental Risks

Core theorems in mathematics establishes fixed limits to controllability and thus alignment. Governments and organizations are encouraged to uplevel their sense-making and planning to better insulate people and infrastructure from the consequences of erosions in controllability as AI systems continue to grow in complexity and capability.

Computer science, information theory, physics and game theory intersect creating a near-perfected risk to our long-term viability as a species. Understanding the thermodynamics of what we create is now a minimum requirement if we are create inflections from our current collective trajectory.




Rise above the known.
Explore the possible.
Embody the good. .




Thought Leading Books

Over the past 13 years McNamara has authored 4 books helping readers to better mature themselves, evolve the quality of their relationships and cultivate foundational capabilities for more effectively navigating our world.

7 Strategies for Cultivating Greater Maturities

- Essential Instructions for what to do.
- Valuable discernments for what to avoid.
- Practices to catalyze and support your development.
- One strategy delivered every other day for 14 days.

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